How to fail and eventually succeed

Acceptable Loss


“If you looked at the way entrepreneurs act, you would be tempted to conclude there is not a lot to be learned from studying them. You would have to be Bill Gates to start Microsoft and Oprah Winfrey to begin Harpo. But if you look at the way they think, you will discover amazing similarities.

When successful entrepreneurs head off into the unknown—and there is nothing more unknown than starting a new company—they … reduce it to a formula. They: Act. Learn. Build (off that learning.) And Repeat.

But notice what is going on, because the steps are small, and so is what it puts at risk. It’s a way of keep potential failures from being devastating.”

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The mission of ChangeThis: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

The original idea behind ChangeThis came from Seth Godin, and it was built in 2004 by him and a merry band of interns. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ, and they have been keeping the project up and running ever since. To learn more about 800-CEO-READ, visit their website.

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