Off the bat, it’s probably a good idea to do some level setting, and the best place to begin is with the word “innovation” itself and a simple definition of what innovation is and what it is not.
Depending on which dictionary definition you turn to, you’ll get slightly different definitions that essentially talk about “doing things differently” to “get a different result.” If insanity, as Einstein defined it, is doing the same thing over and over again and expecting a different result, isn’t innovation then the antidote to insanity?
Innovation is not a new term in the organization. It is typically associated with product R&D—specifically new product or packaging development. It also has a bit of a stigma as it relates to being an overused cliché of sorts (as the Ngram viewer below suggests).
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