Change the game or go home: A manifesto for innovation

Off the bat, it’s probably a good idea to do some level setting, and the best place to begin is with the word “innovation” itself and a simple definition of what innovation is and what it is not.

Depending on which dictionary definition you turn to, you’ll get slightly different definitions that essentially talk about “doing things differently” to “get a different result.” If insanity, as Einstein defined it, is doing the same thing over and over again and expecting a different result, isn’t innovation then the antidote to insanity?

Innovation is not a new term in the organization. It is typically associated with product R&D—specifically new product or packaging development. It also has a bit of a stigma as it relates to being an overused cliché of sorts (as the Ngram viewer below suggests).

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The mission of ChangeThis: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

The original idea behind ChangeThis came from Seth Godin, and it was built in 2004 by him and a merry band of interns. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ, and they have been keeping the project up and running ever since. To learn more about 800-CEO-READ, visit their website.

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