A social worker turned tech entrepreneur, Liz Salcedo created a business melding technology and fashion. She and her husband created Everpurse, a handbag with a built-in cordless charging pad, and launched it with a crowdfunding campaign on Kickstarter in 2012.
The wirelessly-charged zippered clutches with a dedicated pocket were designed to keep an iPhone charged at 50 percent or above for 24 hours under standard usage. But subsequent attempts to create new product lines, including another Kickstarter campaign in late 2014, failed and the company drew customer ire for its lack of communication and for holding on to pre-sale funds without delivering a product. In May 2015, Everpurse announced a licensing deal with national fashion brand Kate Spade New York, through which it said it would fulfill outstanding orders and introduce new products.
“My transition from social work to entrepreneur just proves that when you put a good team together and have a good idea and you work really hard at it, a lot of dreams can come true,” she told Blue Sky. “So just as an encouragement to other people that have great ideas but think that ‘because I’m not an engineer or because I didn’t go to business school, I can’t get it done’ — it’s not true.”
Salcedo has a bachelor’s degree in sociology from Wheaton College.