Jim Lecinski is an associate professor in the integrated marketing communications program at Northwestern University’s Medill School.
Before he was hired by Northwestern in early 2018, Lecinski was vice president of Customer Solutions for the Americas at Google, based in Chicago.
Lecinski was integral in moving Google’s Chicago office space from River North to their Fulton Market location. Lecinski addressed Chicago’s so-called “brain drain” of tech talent to the coasts at a February 2016 talk to the Business Marketing Association.
“People are leaving to go to New York or Silicon Valley, but I say leave and go learn,” he said. “And then let them come back and rejoin the community and help it grow. We will welcome them back with open arms because we are committed to help Chicago grow.”
He’d been connected to the Medill School of Journalism, Media, Integrated Marketing Communications for several years before being hired as a professor, serving on the board of advisers to Medill’s Spiegel Research Center.
Lecinski also serves as visiting executive lecturer in the Darden Graduate School of Business Administration at the University of Virginia and on the board of advisers at the University of Pennsylvania’s Wharton Future of Advertising Program. He also serves on the steering committee of University of Notre Dame’s Marketing Executives Advisory Board.
He is the author of a book about a marketing model called “Winning the Zero Moment of Truth,” published in 2011.
Lecinski has an MBA from the University of Illinois and a bachelor’s degree from the University of Notre Dame. He has a passion for vintage jazz which he collects, plays and blogs and tweets about.