David Rabie is co-founder and CEO of Tovala, which makes a smart oven and meal delivery service that he hopes will have the same success as the Instant Pot.
“It’s no different than steam ovens (like Tovala) — steam ovens have been around since the 1800s,” Rabie told Blue Sky in 2017. “It takes a bunch of different factors to create a groundswell of demand for new appliances. I think the Instant Pot’s a great example of that, and hopefully we’re on the same trajectory.”
The company began as Maestro in 2015 and won the University of Chicago’s New Venture Challenge. Tovala went on sale to the public in July 2017 with an optional subscription meal service. Each $12 dish comes with a QR code that, when scanned. gives the oven exact cooking instructions with the touch of a button.
In December 2017, the company announced it raised $9.2 million in a Series A funding round, bringing total funding to $13.1 million.
Before launching Tovala, Rabie co-founded Draftpedia, a now-shuttered Los Angeles-based mobile sports encyclopedia. He earlier was chief operating officer of Groovy Spoon Frozen Yogurt in California, and team leader at Veggie Grill in Los Angeles. He began his career as an associate at public relations firm Abernathy MacGregor Group in Los Angeles. He also had stints as an ESL teacher in China and a YouTube sports intern at Google.
Rabie is an alum of the Young Entrepreneur Program for Foundation Capital. He holds an MBA from the University of Chicago Booth School of Business, and a bachelor’s degree in history from the University of California, Santa Barbara.